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About Us

The Pavilion represents community, bringing cultures together, through shared experiences of food, travel and people.

Specifically, the experiences of Founder, Rob Green, who began his journey in Leicester as a social worker, before an inspiring adventure through Sri Lanka.

While touring the Island, Rob continued social work as a volunteer, making lifelong friendships with the locals at the tea plantations of Ella, while exploring the stunning coastlines and vibrant kitchens Sri Lanka is so famous for.

Returning to the UK, fueled with life, excitement and ambition, Rob used his connections to Sri Lanka and started offering loose leaf tea to the local community at Borough Market, East London. At the marketplace Rob shared his experiences with the other traders, where journeys within journeys started to unfold, watching the best food retailers of the capital sell their bread, coffee and goods in the heart of one of London’s busiest streets.

Naturally, Rob’s journey continued from the market into Pavilion’s first café in 2007 at the iconic Victoria Park, championing specialty brews and locally sourced produce and products, bringing together all the cultures and friendships, which had inspired him over the years.

The Pavilion Bakery we know, and love today is a specialty bakery offering the very best in sourdough bread, pastries and coffee in East London and Cornwall. Pavilion exemplifies what it means to be ‘everybody’s local’.

We bake a small but stand out range of slow fermented breads and pastries and serve them alongside truly excellent coffee and brunches. We source our flour, butter, eggs and chocolate from the UK’s best sustainable farmers and producers, meaning everything we bake is made up of honestly exceptional ingredients and outstanding flavours.

With over 10 years of experience, the Pavilion sites celebrate seasonal produce from the UK and promote health through food, focusing on the very best fruit and vegetables available. The sites are all meat-free and stocked with organic local produce from our friends and suppliers around the UK.

We constantly challenge ourselves and our products, assessing and acting upon our impact on the world around us. We take pride in sourcing as ethically and sensibly as possible, using the least impactful packaging and materials, while giving back to the local communities we are situated in.

Moving forward, we aim to be entirely seasonally led with our menu and products guided by the fruit and vegetables that are available to us throughout the British growing year.

The Pavilion is unmistakably Rob Green, in all his hopes and passions for the world, yet will always and forever remain ‘everybody’s local’.

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